Published February 21, 2023 by The Runway Staff

59 Celebrity-Owned Brands to Know

It seems every headline lately is another celebrity dropping a beauty brand or collaborating with house-hold favorites with their own collection. But celebrity brands, collaborations, and influence isn’t new. We’ve rounded up the ultimate list of 59 celebrity-owned and celebrity-ran brands. While the mainstay celebrities like Rihanna and Kim K are included in our round up, you’re bound to discover a new brands and new additions to your shopping wishlist.

1. Moon Oral Care, Kendall Jenner 

Moon offers a fresh take on oral care, one Kendall Jenner supports so much, she has multiple signature collections with varying product bundles and goals. Other signature collections are curated by names you may know, like famous footballer OBJ. With a wide variety of fluoride and fluoride-free mouthcare products, like their Moon Cosmic Gel Toothpaste which comes in a clear, sparkling gel, or their unique Dissolving Whitening Strips, Moon Oral Care is sure to keep your pearly whites shining bright.

Moon Oral Care

2. Florence by Mills, Millie Bobby Brown 

Florence by Mills is the affordable brand winning Allure Beauty Awards (2021). Millie Bobby Brown, AKA Eleven from Stranger Things, named the brand after her great-grandma. Florence is also a donor to the Olivia Hope foundation, an organization that honors the memory of Brown's friend Liv who lost her battle with Acute Myeloid Leukemia at age 11. The skincare brand is about “defining beauty on our own terms,” and celebrates imperfection and individuality.

Florence by Mills

3. r.e.m. beauty, Ariana Grande 

Ariana Grande has made it possible for anyone to achieve her signature cat-eye look through her makeup brand, r.e.m. beauty. Her products look out-of-this-world with a sleek, spaceship-like design. If you loved listening to 'sweetner', here is your chance to wear it!

The Runway Insider: In their debut year, r.e.m beauty landed the Allure Readers Choice New Brand Award in 2022.

r.e.m. beauty

4. Haus Labs, Lady Gaga 

Everyone’s favorite Lady, Gaga herself, has always been the person we look to for trends and iconic looks. Now, she’s made her mark on the beauty industry with her inclusive and creative brand, HAUS LABS. As Gaga has always been one for innovation, her brand also emphasizes possibilities of the future and technological improvements for makeup formulation and artistry. The products cover all of the basics you could want for a look to bring the haus down, but the best part is the unique and fun color options to choose from. (Did we mention everything is sustainably sourced, cruelty-free, and vegan!)

Haus Labs

5. Fenty, Rihanna 

It’s safe to say that with Fenty Beauty and Savage X Fenty, Rihanna put the beauty industry into perspective. She made waves when she released her extensive Fenty Beauty line of foundation, with shades that now cover 50 different skin tones. This was a game changer for the entire beauty world and told other brands, loud and clear, to STEP UP YOUR GAME. Her lingerie line, Savage X Fenty, can be said to have similar influence. Since the rise and fall of Victoria’s Secret, lingerie brands have realized the importance of offering options to people of all sizes. Rihanna’s brand currently caters people from XS-4X, making it one of the most inclusive on the market right now. The regular pricing is pretty on-target for most lingerie brands, but the Xtra VIP subscription gets you great discounts as well as other perks, like birthday surprises and VIP-only sales.

The Runway Insider: The website has a page called “Savage X Personas” to make it easy for people who need to keep up that signature look.

Fenty Beauty

6. Kylie Cosmetics, Kylie Jenner 

Kylie Jenner initially took the world by the lips with her infamous Kylie Lip Kits, and by now she offers a wide range of beauty essentials. She has made an empire with not only Kylie Cosmetics, but also Kylie Skin and Kylie Baby. While her lip kits are still going strong, you might want to try out the eye, brow, and face products she’s developed. Of course, Kylie knows better than anyone that makeup isn’t always the solution (even a lip kit might also need the help of a few thousand-dollar fillers). For those of us who don’t have a plastic surgeon but still want some bare-faced beauty, the newer Kylie Skin products can help keep our skin healthy and nourished. And while a baby brand might seem a surprise, it makes a lot of sense considering that Kylie’s baby was one of the biggest conversation topics of the 21st century. Who wouldn’t want their baby to use the same shampoo as a billionaire?

Kylie Cosmetics

7. Yitty, Lizzo 

Our favorite body-positivity hero, Lizzo launched her Shapewear collection, Yitty, in Spring 2022. Dropping multiple collections and styles, you are sure to be 100% that b*tch in her streetwear-approved, statement-making pieces. While we love the sizing range from 6X-XS, our favorite feature is the filtering system on the site, allowing you to refine by specific target areas like arms, back, butt, thigh, tummy, and waist. (and we ain’t mad at the price point)

The Runway Insider: Yitty was launched under the affordable athleisure favorite, Fabletics.


8. Beyoncè, Beyoncé 

Former Destiny’s Child member turned American royalty Beyoncé Knowles-Carter unsurprisingly has her finger on the pulse of many different trends. From her entertainment ventures with Parkwood Entertainment and the music streaming service, Tidal, to the fashion frontiers of launching clothing brand House of Deréon with her mother (which has since been disbanded) and partnering with Adidas, she’s practically embedded in the fabric of our economy. Superfans may even recall that in 2009, she released a fragrance with the help of Givaudan and Coty.


9. Saint Heron, Solange 

Solange Knowles has not only had a successful music career like her sister, but she is working to give her blessings back in big ways. In 2013, she launched the music and cultural hub Saint Heron to explore and advance the work of Black and Brown female multidisciplinary artists. It started as a digital platform, but became a full-fledged institution in 2021.

Saint Heron

10. Keys Soulcare, Alicia Keys 

Singer Alicia Keys co-created the revolutionary “soulcare” brand with dermatologist Renée Snyder, M.D. in 2020. Alicia seems to have grown tired of the pressure for us to do so much to our bodies in the name of self-improvement– hair care, skin care, nail care– and decided that what we needed most was soul care. Keys Soulcare encourages us to not only use their products for the purpose of bodily health, but to also take advantage of these moments as a ritual and a time for self-connection.

Keys Soulcare

11. Gronk Fitness, Rob Gronkowski 

Rob Gronkowski, the famous football player, cofounded the brand Gronk Fitness with the help of his sports-centric family in 2016. His reputation precedes him since his father, Gordon Gronkowski Sr., was an offensive lineman at Syracuse University and co-founded G&G Fitness Equipment in the 1980s. Gronk Fitness sells serious exercise equipment, such as squat racks, push sleds, and more, while also catering to your boombox needs.

Gronk Fitness

12. KORA Organics, Miranda Kerr 

A true trailblazing clean brand, KORA Organics, was launched in 2009 by Australian supermodel Miranda Kerr. Before becoming a full-time model, Miranda studied Nutrition and Health Psychology in her birthplace of New South Wales, Australia. As the name suggests, KORA Organics products are Certified Organic in accordance with Ecocert/COSMOS, so you can put on your face mask in peace, knowing that the ingredients are natural and cruelty-free.

KORA Organics

13. Loops, Emily Ratajkowski and Camilla Mendez 

In 2020, Emily Ratajkowski– and Camilla Mendez in 2022– signed on to be partners for the skincare brand Loops. The line specializes in high-tech skincare that is dermatologist approved and targets specific needs for each person’s unique skin. Not only do they emphasize how effective their products are, but also their efforts to be sustainable and clean.


14. Kin Euphorics, Bella Hadid 

Bella Hadid has taken it upon herself to make sure that we have a good time for a long time. Her brand Kin Euphorics offers non-alcoholic cocktails that are made with adaptogens and nootropics, both of which promote relaxation and clarity. That means all of the fun of drinking with none of the negative side-effects. Alcohol that’s actually good for you?? Take my money!

Kin Euphorics

15. Cravings, Chrissy Tiegen 

For anyone who has eyes and an Instagram account, you probably know that former model and TV personality Chrissy Teigen has become a culinary icon. As a family-oriented person, she has a passion for cooking for her loved ones– and, looking through her cookbook, I honestly wish she’d been MY mom. Her two cookbooks out right now are Cravings: Recipes for All of the Food You Want to Eat and Cravings: Hungry For More.

The Runway Insider: The spicy miso pasta is a MUST TRY.


16. BÉIS, Shay Mitchell 

Shay Mitchell of Pretty Little Liars and You fame cofounded her travel line, BÉIS, in 2018 with the help of Beach House Group, the same company behind previously mentioned Milly Bobby Brown’s beauty brand. Like many of the rich and famous, Shay Mitchell has done her fair share of traveling (or as she puts it: Shaycations) and felt a need to create a cost-effective but quality suitcase alternative. Not only are the products great for island-hopping, but they can function as everyday essentials like gym bags and backpacks.


17. Rare Beauty, Selena Gomez 

Selena’s brand Rare Beauty, named after her third studio album, offers makeup everyone can experiment with. While inclusivity should be a given, Rare Beauty is one of the few celebrity brands that actually caters to many skin tones with a whopping 48 different shades of foundation. The brand emphasizes that perfection isn’t real; everyone deserves to find comfort and confidence in being themselves. We have to agree– being yourself is as close to perfection

as anyone can get. Time and time again, reviews of Rare Beauty are as glowing as your face will be using these products. If we could write them a love song, baby, we would.

The Runway Insider: Just before celebrating the brand’s second anniversary, Rare Beauty was named Allure Readers Choice Award Winner in 2021.

Rare Beauty

18. Skims, Kim Kardashian 

If you haven’t been living under a rock, then you’ve probably heard of Kim Kardashian’s clothing and shapewear line, Skims. Although, if you have been living under a rock, maybe your tummy is flat enough that you don’t need the body-slimming garments, anyway. For those of us who don’t have access to a plastic surgeon, Skims provides a good alternative when we want our waist looking snatched. They’ve also expanded to have a range of undergarments, as well as clothing and loungewear. The signature style is neutral tones and figure-hugging silhouettes– an effortless way to let your body do all the talking.


19. Talentless, Scott Disik 

Talentless is Scott Disick’s clothing line which launched in 2018. The name is a tongue-in-cheek way of clapping back at those who would call him “talentless” during his time on Keeping Up With The Kardashians. In an interview with GQ, he claims that "talentless’ people are some of the most successful entrepreneurs,” and the success of the minimalist clothing brand definitely speaks for itself in that regard. #NotBadForAScottWithNoTalent


20. About Face Beauty, Halsey 

Believe me when I say that this is a makeup brand for makeup artistes (yes it’s so good that I had to use the fancy form). There is no excuse for a boring look with the options on About Face. The colors beg for your imagination and creativity to run wild, and even the forms they come in are fun. What doesn’t scream “use your face like a canvas” when you have products like Eye Paint or Shadowsticks (not Crayons, but not not Crayons)? This brand is for true enthusiasts who want to go outside the box and express themselves through the power of makeup.

about face

21. Rhode, Hailey Bieber 

In 2022, model Hailey Bieber launched her brand, Rhode, with the purpose of making skincare simple but effective. The advisory board includes renown experts in chemistry and dermatology, which ensures that you can trust the products to work.


22. JLO Beauty, Jennifer Lopez 

Jennifer Lopez has been defying time with her endless good looks, and she’s giving us the key to unlock that same potential with JLO Beauty. Launched in 2021, Jennifer founded this skincare brand with the tagline “beauty has no expiration date,” meaning that no matter what age you are, you deserve to look and feel young forever.

JLO Beauty

23. Flawless, Gabrielle Union 

Flawless is a natural haircare brand originally developed in 2017 by actress Gabrielle Union and her close friend (and celebrity hairstylist), Larry Sims. Something unknown to the public at the time was that Gabrielle was also suffering major hair loss from several rounds of IVF (in vitro fertilization), so she came back better than ever to relaunch the brand in 2020. Flawless aims to celebrate textured hair, and the brand goes even further by supporting black-owned brands and businesses.

The Runway Insider: This brand is a great, affordable way to start caring for natural hair. Their products are available at Sally Beauty, Walmart, CVS, Ulta, and many more vendors that are probably near you!


24. BRADY Brand, Tom Brady 

Love him or hate him, he’s one of the most talented, and tenacious, QBs of our generation. Tom Brady launched his namesake brand, BRADY Brand, in 2022. What would the footballer know about fashion? Apparently, more than we’d think. He describes the journey of creating BRADY Brand a very personal experience. BRADY brand offers sophisticated clothing for people with athletic lifestyles– for those who run on the track, just before running off to their next meeting. The brand combines athletic technology with elevated styles for every activity.

Brady Brand

25. Pattern, Tracee Ellis Ross 

Actress Tracee Ellis Ross founded her haircare brand, Pattern, in 2019 with the purpose of empowering curly-haired individuals and encouraging the celebration of natural curls. Pattern’s washing and styling products and tools give people the perfect support to improve the look and health of their hair. She wants you and your hair to take up all the space they deserve– we couldn’t agree more.


26. 818 Tequila, Kendall Jenner 

In 2022, Kendall Jenner launched her latest business venture, 818 Tequila. The name “818” is an homage to her childhood area code for the LA San Fernando Valley. From launch, 818 Tequila set itself apart from the run-of-the-mill celebrity alcohol brand. Founded on sustainability and transparency, their commitment can be seen in farming and harvesting practices in beautiful Jalisco, Mexico, the production and distillery process, through to its arrival at our doorsteps. She must be doing something right– this award winning sip is a fan favorite everywhere it lands.

The Runway Insider: The brand is a proud member of 1% for the Planet, an organization preventing greenwashing and certifying reputable brands, and the Venture Out Project, a non-profit dedicated to building confidence, skills, and a sense of belonging for LBTGQ+ youths and adults.

818 Tequila

27. Goop, Gwenyth Paltrow 

What started from a newsletter written by Gwyneth herself (which she still sends all these years later), this lifestyle brand offers alternative approaches to wellness. While critics love to hate Gwenyth’s quirky approach of “new age” health advice, the brand has continued to grow since the launch in 2008. The lifestyle blog features innovative ways to support wellness, motherhood, and life itself. The GoopShop has reason for fanfare as well, offering Goop branded collections, and exclusive product launches, and even a sex shop.


28. The Outset, Scarlett Johansson 

ScarJo’s skin has been the envy of audiences everywhere. Now she’s sharing her secrets through her skincare brand, The Outset. On her website, Scarlett writes “My goal was to simplify beauty with a focus on everyday essentials,” says Scarlett. “I wanted The Outset to be universal, approachable, and as reliable as your favorite white tee – a classic staple.”

The Outset

29. Humanrace, Pharrell Williams 

Pharrell is one of the few male celebs in the beauty industry right now, but we love to see it. His skincare line, Humanrace, is a huge win for inclusivity and we can only hope this paves the way for making beauty products more accessible and acceptable for all. In a statement feature on the site, Pharrell says, “taking better care of ourselves can teach us to take better care of each other.” Amen.


30. Cay Skin, Winnie Harlow 

For far too long, sunscreen– while necessary– has been grossly inconvenient. The supermodel herself, Winnie Harlow, decided to forego it early in her career due to its sticky, white-cast, pore-clogging nature. After severe burns during an outdoor photoshoot, she made it her mission to create a new formula so that no one had to sacrifice looking good to avoid those devastating UVs. As a trailblazer for inclusivity and acceptance, Winnie champions this sunscreen that not only protects your skin, but is also good for the environment and your health.

Cay Skin

31. Pleasing, Harry Styles 

Our dress-wearing king continues to blur the lines of femininity and masculinity with his unisex nail polish brand, Pleasing. Outside of selling a selection of gorgeous colors, Pleasing supports several nonprofit organizations as a way to “Do Better.” When it comes to social change, Harry Styles is putting his money where his mouth is!


32. Item Beauty, Addison Rae 

Addison Rae, the TikTok It Girl, teamed up with Madeby Collective to co-found Item Beauty in 2020. The brand is all about feeling like your best self, through knowing you can express yourself the way you want to and having confidence in supporting clean, cruelty-free products. You can’t tell me that after seeing Addison’s gorgeous face every day on the clock app, you’re not even curious what her makeup routine is like…

The Runway Insider: Madeby Collective is the sister company to popular subscription-based makeup brand, IPSY.

Item Beauty

33. Treslúce Beauty, Becky G 

Singer/songwriter Becky G launched Treslúce in 2021 with the help of previously mentioned Madeby Collective. “Tres” comes from her lucky number (three) and “luce” comes from the Spanish word for “shine,” which Becky also informs us is a slang term to compliment someone’s appearance. Treslúce products are created from Latinx ingredients and art, and are cruelty-free and vegan. We love how Becky takes so much pride in celebrating herself through the expression of art, makeup, and her heritage.


34. Blesswell, DJ Khalid 

Musician DJ Khaled teamed up with CBD producer and manufacturer, Endexx Corporation, to create the CBD-infused men’s grooming brand, Blesswell, in 2021. Khaled says that health and wellness are some of “our greatest blessings,” and aims for these products to provide men with confidence and mindfulness.


35. Welleco, Elle Macpherson 

The Australia-based skincare and wellness brand WelleCo was founded in 2014 by a team comprised of model Elle Macpherson and entrepreneur Andrea Horwood. They want you to live your best life with the help of sustainable, natural supplements and body products.


36. Chamberlain Coffee, Emma Chamberlain 

Emma Chamberlain has become an influencer after our own hearts from her start after leaving high school to make YouTube videos to now being a guest at the MET Gala. She knows what the girlies want, and we want coffee. Every morning. Twice a morning. Maybe more if you’re built like that. Chamberlain Coffee offers a wide range of roasts and flavors to start your day, as well as all the tools you need to make your morning brew, like an electric milk frother and a mason jar (for the aesthetic).

The Runway MUST BUY: Matcha Starter Pack. (Has there ever been an easier way to get the world’s most Instagrammable drink?)

Chamberlain Coffee

37. LolaVie, Jennifer Anniston 

Actress Jennifer Aniston, another one of our favorite ageless icons, launched LolaVie in 2021. Some may remember when she parted from the haircare brand Living Proof in 2012 due to the company changing hands. As we can see, by starting LolaVie, it’s clear that she has a passion for healthy hair. Her goal with the newer brand is to combine the powers of nature and science to create effective and sustainable products.


38. JVN, Jonathan Van Ness 

What more can be said about this Queer Eye hair queen that everyone doesn’t already know? Jonathan cares more for every single hair on your head than I’ve ever cared about anything. He has the trust of every Netflix user in the world– why wouldn’t I let him tell me what’s best for my hair? JVN is an inclusive brand that has everything a person could possibly need, from shampoo in the shower to styling milk for your blowout.

The Runway MUST BUY: The Trio Essentials Set. There is no easier way to get started with healthy hair!


39. SKKN, Kim Kardashian 

Along with Skims, Kim also dropped a new skincare line, SKKN, in 2022 in partnership with Coty, the long-standing beauty brand (who also owns sister Kylie’s brand) with the virality to match. The main attraction is a whopping nine-step ritual skincare routine. The entire line is crafted cruelty-free and vegan for skin of all types to indulge in well-deserved self-care.


40. Happy Dance, Kristen Bell 

Happy Dance was launched in 2020 by actress Kristen Bell and the team at Lord Jones, a popular CBD brand. The line hosts a multitude of CBD-infused lifestyle products like lotions and bath bombs. (we’re drooling already) Kristen, a mother herself, had moms in mind while creating the products. She says her goal is to “take care of the people who spend so much time taking care of everyone else.”

Happy Dance

41. Uncommon Beauty, Kristen Cavallari 

American TV personality and entrepreneur Kristin Cavallari founded Uncommon James in 2017. She felt a need for more accessible yet sophisticated jewelry for the modern woman. Not only did she want to make sure that we had the perfect accessories for any occasion, but that those pieces decorated beautiful skin, too. For that reason, she and her team launched the skincare brand Uncommon Beauty under Uncommon James in 2021. Sounds like a one-stop shop to get a special gift for the woman in your life.

Uncommon Beauty

42. MDNA, Madonna 

Many have wondered how Madonna has managed to look so timeless during her decades-long singing career, and her answer in 2014 was her skincare brand MDNA. For the first three years, this luxury brand was only available in Japan, Hong Kong, Taiwan, and South Korea, but in 2017 it finally hit the states. Ever since, people have been wondering, “where the **** am I supposed to get $600 for this Rejuvenator Mask Set?” But for those who can spare the cash, it’s been touted as a magical formula due to the main ingredient, M.T. Parca, which is derived from four natural springs in Montecatini, Italy– not to mention it’s Insta-worthy AF.


43. KINLÒ, Naomi Osaka 

In an important step to educate people with melanated skin on sun protection, tennis champ Naomi Osaka teamed up with Dr. Naana Boakye to create the suncare brand KINLÒ in 2022. An exclusive partnership with Walmart goes a long way in making this brand affordable and attainable by almost everyone, however Naomi’s main purpose is to provide sunscreen for those with Black and Brown skin tones, and dispel the myth that people with melanin-rich skin are immune to sun damage.


44. Rose Inc, Rosie Huntington-Whiteley 

You may have already heard about the viral Rose Inc. cream bronzer or tinted serum that were all over TikTok. The secret to its magic may be that this brand was co-created by British model/actress Rosie Huntington-Whitley in partnership with the biotech company, Amyris. They pride themselves on sustainable innovation in the beauty industry, meaning that their makeup does more good for the face than just making it look flawless.

Rose Inc

45. Sourse, Sarah Hyland 

Modern Family star, Sarah Hyland, cofounded the wellness brand Sourse in 2022 along with former digital marketer, Jenne Moore, and former investment banker, Andrew Remlinger. If you’re looking for a new way to spice up your daily vitamins, this plant-based brand is changing the gummy game. You can now get your B12, vitamin D, biotin, and much more in chocolate form to support your health in the indulgent way that you deserve. On behalf of the Sourse team: you’re welcome!


46. SimiHaze Beauty, Simi and Haze Khadra 

Saudi Arabia-born twins, Simi and Haze, saw the need for more makeup options to separate the casual from the fun, so they created Simihaze in 2021. Along with the usual beauty supplies like bronzer and lip gloss, their makeup brand stands out among the rest with festive face stickers, rhinestones, and glitter liner.

The Runway Insider: This is by far the perfect place to start for your next Coachella look.


47. Know Beauty, Vanessa Hudgens and Madison Beer 

Know Beauty was cofounded by Vanessa Hudgens and Madison Beer in 2021, in partnership with Chief Medical Officer, Dr. Avnee Shah. I can’t think of a team who would “know” beauty better! This brand is super special, because your skincare journey will start with a DNA test to find out what truly is best for your skin.

Know Beauty

48. EleVen, Venus Williams 

Would we expect Tennis Champion and Pro Tennis Player Venus Williams to NOT have her own line of tennis and activewear? EleVen brings Matching sets and separates, accessories and even SPF so you can Game-Set-Match like the champion you are. The Vee Market, the recently launched wellness market, offers hand-picked products from Venus herself.

The Runway Insider: Don’t forget to donate $1 during checkout to help support equal pay for women– your proceeds go toward the Girls Inc. Initiative to help pay the #privelegetax and close the wage gap between men and women.


49. Inamorata Woman, Emily Ratajkowski 

Emily Ratajkowski, co-founder of the 70’s Malibu brand Inamorata Woman, aimed to bring beach-attitude to the city. Offering sizes from XS-2X, Inamorata offers accessories, dresses, tops, and of course, skimpy swimwear to embrace your gorgeous, natural self.


50. Fabletics, Kate Hudson 

If you’ve watched cable television at any point since 2013, you’ve likely heard of Fabletics (we all remember the commercials). Initially a subscription-only model and later adding single-purchase options, Fabletics offers activewear for the entire family. Founded on affordability, accessibility, and inclusive sizing, Fabletics continues to remain a household name. Kate Hudson, Co-Founder and principal face of the athleisure brand for the last 9 years, announced in Dec 2021 she will transition out of the limelight and into an purely advisory role. As Kate transitions to behind the scenes, the brand has launched limited-time collaborations with names like Kevin Hart, Demi Lavato, and Ginger Ressler.

The Runway Insider: Lizzo’s 2022 shapewear brand drop, Yitty, is under the Fabletics name.


51. Draper James, Reese Witherspoon 

Reese Witherspoon is the founder and curator of the Southern Style brand Draper James. With classic “American Style”, Draper James offers accessories, clothing, and swim (most items in sizes XS to 3X), and in early 2022, the brand released its first-ever footwear collection.

Draper James

52. Ed by Ellen, Ellen Degeneres 

Ed by Ellen is a lifestyle brand curated by your favorite afternoon talkshow host (#ripellenshow). The product collection is a hodgepodge of items inspired by Ellen, everything from comfort loungewear to duvet covers and bath towels. Always a giver, be sure to check out the Charitable Collection which supports a variety of organizations close to her heart.


53. Squish Beauty, Charli Howard 

Model Charli Howard is the name behind this fun, vegan beauty brand. The Squish brand features skincare staples, cherry shaped face-masks, and a full makeup line fit for any skin tone. While their products and merch are sure to get you to fall in love, we love their absolutely-no-retouching policy– real skin on real bodies. #yesplease

Squish Beauty

54. Henry Rose, Michelle Pfeiffer 

Founded in 2019, Michelle Pfeiffer heads this fragrance house with one simple motto: scents for you, not your gender. Boasting an impressive free-of list, Henry Rose offers 100% ingredient transparency, is cruelty free and hypoallergenic, and free of parabens, phthalates and formaldehyde. Henry Rose is also verified by Cradle to Cradle and EWG Certified, badges earned by brands that are circular, responsibly made, and free of harmful chemicals of concern.

The Runway MUST BUY: full sample set!

Henry Rose

55. Maude, Dakota Johnson (Co-Creative Director) 

This intimate care brand announced that Dakota Johnson joined their team towards the end of 2020. Joining as Co-Creative Director and Investor, Maude offers simple, affordable, and inclusive intimate care items and toys (that even come in shades of gray).


56. Vital Proteins, Jennifer Anniston (Chief Creative Officer) 

Joining the Vital Proteins brand in 2020 as the Chief Creative Officer, Jennifer Anniston makes her second appearance on our list. While these better-for-you protein powders and collagen scoops may be a household name, Jennifer Anniston is adding her own spin to the product mix. In May of 2022, the brand announced a new product line: Vital Proteins® & Jennifer Anniston™ Protein and Collagen Bars. The new collab features 3 flavors (Peanut Butter Fudge, Cold Brew Coffee, and Dark Chocolate Coconut) each clocking unjust under 200 calories.

Vital Proteins

57. The Row, Mary-Kate and Ashley Olsen 

Founded in 2006, The Row is one of many brands housed under Dualstar, a privately held company owned by Mary-Kate and Ashley Olsen. With Mary-Kate serving as the Creative Director, and Ashley the CEO, The Row offers a range of womens, mens, and kids collections centered around exceptional fabrics, impeccable details, and precise tailoring. The Row is currently housed in 3 physical locations– London, New York, and LA.

The Runway Insider: Mary Kate has been known to offload her personal collection of vintage items in a Special Collection Release via the site. The current hand-picked items can be found via The Row Galerie, and includes vintage art, furniture items, and other objects.

The Row

58. De Soi, Katy Perry 

Say “goody-bye” to morning hangovers with Katy Perry’s Non-Alcoholic aperitifs brand, De Soi. This botanical beverage contains natural adaptogens instead of alcohol, creating the soothing effect that takes the edge off. Available in both bottles and cans, individually or as a variety pack!

De Soi

59. Good Dye Young, Hayley Williams 

Created in 2016 by Paramore lead singer Hayley Williams and her long-time hairstylist and makeup artist Brian O’Connor, Good Dye Young is one of the most popular hair dye brands on the market. Their intent is to allow anyone to express themselves the way they choose and have fun with their look. Brian defines this point with his own words: “Hair! The accessory you wear everyday.”

The Runway MUST BUY: This Allure Readers Choice Award Winner(2022) Hair Makeup.

Good Dye Young