We really are living in a Barbie world.
In the ever-evolving world of entertainment and marketing, cross-promotional partnerships have become a powerful tool for reaching diverse audiences and fostering brand engagement. And there are none more relevant than the groundbreaking collaborations surrounding the Barbie Movie. As Barbie takes center stage in her own cinematic adventure, direct-to-consumer brands have seized the opportunity to align themselves with this timeless icon, resulting in a series of astonishing collaborations that have captured the hearts of consumers worldwide.
The Barbie movie has clearly sparked a cultural phenomenon, and brands from all over the world are collaborating with the iconic doll to create limited-edition products. From fashion to beauty to homewares, there's something for everyone who loves Barbie.
Here are some of the perfect product collaborations between the new Barbie Movie and DTC brands:
MeUndies:
The subscription underwear brand created a limited-edition collection of Barbie-themed underwear. The collection includes Barbie undergarments for both women and men.
Beis:
This luggage brand created a limited-edition collection of pink Barbie-themed travel accessories: Carry-ons, weekenders, wallets, and even passport and luggage tag sets.
Joybird:
If you really love Barbie, you can basically recreate a real-life Barbie Dreamhouse with their line of Barbie furniture. Epic.
Funboy:
Pool floats, towels, beach chairs, etc. The Funboy collaboration with Barbie really went hard. And it’s perfect.
Canada Pooch:
Let’s get your fur babies in on the Barbie action. Canada Pooch created a line of Barbie pet products and they’re v cute.
Homesick Candles:
Now your home can smell like the Barbie Dreamhouse with this delicious candle from Homesick.
Love Your Melon:
The hat brand created a fun collection of Barbie-inspired hats and headbands.
Moon Oral Care:
The oral care company created a Barbie electric toothbrush and bubble mint toothpaste.
Hally Hair:
Show your true Barbie colors with Hally’s Official Barbie hair color kits in pink, blue, and purple.
Backdrop Paints:
Want the walls in your home to look exactly like a Barbie Dreamhouse? We thought so. Backdrop created a limited-edition collection of Barbie paint.
These are just a handful of the many brands that are collaborating with Barbie and it’s a win-win for both brands and consumers.
Barbie is a global icon with a huge following. The Barbie brand is estimated to be worth over $75 billion, and it is one of the most recognized brands in the world. This means that any brand that partners with Barbie is instantly reaching a huge audience.
The Barbie Movie is a major cultural event. The movie is a major blockbuster, and has generated all the excitement. This means that any brand that partners with Barbie is getting involved in a major cultural moment.
Barbie is a brand that is all about empowerment and self-expression. This makes it a great fit for brands that want to be associated with positive messages.
The Barbie Movie is a great way to reach a younger audience. Barbie is popular with girls of all ages. This means that any brand that partners with Barbie is getting in front of a younger audience.
It’s brilliant really. Brands can tap into the Barbie phenomenon to reach a new audience, while consumers can get their hands on some truly unique products. The Barbie Movie has proven that the brand's influence is still going strong and DTC brands are reaping the rewards.
Come on, Barbie, let’s go party. We had to say it.