The TikToker to mainstream celebrity pipeline has launched every day, ordinary people (read: typical platform influencer) into stardom. Creators have gone from our phone screen and feeds to our television screen– attending award ceremonies, acting in movies, and launching products built off their personal brand. Here are some faces you might recognize from the clock app, and the brands they’ve built because of it:
1. Item Beauty by Addison Rae
Addison Rae was thrust into the limelight over the pandemic, becoming a household name and role model to young girls everywhere. Iteam Beauty is Rae’s skincare and makeup brand that highlights clean, natural beauty. With vegan-friendly, sustainable, cruelty-free products, anyone can get that effortless glow Rae seems to radiate.
2. Mikayla x Glamlite by Mikayla Mogeuria
Before “Dramageddon” those who considered themselves to be part of the beauty community were likely familiar with Mikayla Nogeuria. Gaining her own TikTok fame over the pandemic, Nogeuria’s signature Boston accent and makeup skills grabbed the attention of major publications like Allure and The Boston Globe. Catching wind of her success, Glamlite teamed
up with Nogeuria to create a palette, highlight, and false lash collection (that’s already sold out once, and garnered an impressive waitlist)! Back in stock, you can snag the complete collection for just $89.
3. Embellish by Rowi
TikTok makeup star Rowi seems to embody the style of Gen-Z. You’ll likely know this beauty creator from her colorful makeup style and safe-for-skin stickers, or embellishments. It makes sense her brand, Embellish is no exception. Embellish offers an array of colorful gems to complete any look, sold in packs or bundles to complete any look.
4. Selfless by Hyram
Hyram has such a dedicated following that many won’t buy skincare without watching his reviews first! So he started his own skincare brand, Selfless by Hyram. Combining skincare and social change, the brand has donated enough funds to build 15 water wells in Africa. If you’re looking to make an impact while taking care of your skin, Hyram has a solution!
5. Dragun Beauty by Nikita Dragun
Despite her controversies, asian-american internet celebrity Nikita Dragun has made a name for herself in the beauty industry. With over 14M followers on TikTok, it was natural for this transgender glam queen to release her own line of glam-squad musts.Her brand, Dragun Beauty, offers enough products for a full face of makeup. Whether it’s skin, eyes, lips, or all of the above, Dragun has created a beauty fantasy for anyone. The best-seller, TRANSformation Face Powder, has an impressive 5-Star review average with over 264 reviews.
