Published April 27, 2023 by The Runway Staff

MERIT: The Luxury Minimalist Makeup Brand

If you are a makeup lover who prefers a minimalist approach to beauty, then MERIT is the brand for you. Founded by Katherine Power in 2020, MERIT is a luxury makeup brand that focuses on creating high-quality, multi-purpose products that streamline your beauty routine.

What sets MERIT apart from other makeup brands is its commitment to simplicity. The sleek black and white packaging, the minimalist product range, and the emphasis on natural and effortless beauty are all hallmarks of the brand. The products are designed to be easy to use, with formulas that are buildable, blendable, and long-lasting.

The product range includes essentials like The Minimalist Perfecting Complexion Stick, which provides natural-looking coverage and doubles as a concealer. The Flush Balm Cheek Color, which comes in four shades, adds a touch of color to your cheeks and lips. The Shade Slick Tinted Lip Oil is perfect for those who prefer a sheer, natural look, while the Day Glow Highlighting Balm adds a subtle glow to your skin.

One of the brand's standout products is the Clean Lash Lengthening Mascara, which is vegan, cruelty-free, and free from harsh chemicals. The brush is designed to separate and lengthen your lashes, without clumping or flaking. The Brow 1980 Volumizing Pomade is another fan favorite, thanks to its lightweight formula and natural-looking finish.

MERIT's commitment to clean beauty is evident throughout its product range. The brand uses only high-quality, non-toxic ingredients, and avoids any harmful or controversial chemicals. The products are also vegan, cruelty-free, and free from parabens, sulfates, and phthalates.

But MERIT is more than just a makeup brand. It is a celebration of natural, effortless beauty, and a nod to the power of simplicity. The brand's ethos is summed up in its tagline: "Less, but better." By focusing on essential, multi-purpose products that deliver results, MERIT is redefining what luxury beauty can be.

In a world where the beauty industry is saturated with overwhelming choices and impossible beauty standards, MERIT stands out as a breath of fresh air. It offers a simpler, more sustainable approach to beauty, without sacrificing quality or luxury. Whether you are a makeup minimalist or simply looking for high-quality, clean beauty products, MERIT is a brand worth trying.