Published January 27, 2023 by The Runway Staff

10 Vitamin Brands You Should Know In 2023

Long gone are the days of fruit-flavored gummy vitamins or chalky character shapes for us to eat like candy, all the while loaded with dyes, sugar, and maybe nutrients??? Most of us have graduated from those Flintstone bites, but has the nutritional content of your vitamin gotten an

upgrade too? From basic nutritional support to stress relief and gut health - it’s time you modernize your vitamin intake. We scoured our brands to find vitamins that are still easy to take (like probiotic brownies and vitamin-infused honey). It’s time for an upgrade- here are 10 vitamin brands you should know:

1. Seven Flower 

Hailing from the UK (but shipping worldwide), Seven Flower is a mushroom wellness brand offering two main products: 1) Essence of Zen, purporting anxiety relief and calming support, and 2) Extract of Genius. While the name alone has us reaching for the bottle, the Extract of Genius uses Lion’s Mane as a caffeine substitute, helping boost focus and bring clarity.

Seven Flower

2. Agni 

If you’re a person with a uterus then you’re likely familiar with discomfort. Agni created a way to “support women through all stages of the reproductive health continuum” via comfort food. Offering cookies, teas, and even seasonings to help with everything ranging from periods and uncomfy cramps to menopause. As they say on their website “I’d rather eat a cookie than a handful of pills.”

The Runway MUST BUY: The Pregnancy Box or the Fertility Box make the perfect gift for expecting families.


3. Bizi 

If you miss the days of vitamins tasting like candy, Bizi’s got your back. Their honey sticks deliver an array of vitamins, like Vitamins C and D3, in portable honey sticks that taste delicious. Stir them in tea, or coffee, or melt them into a recipe to get your daily dose of essential nutrients. #yesplease


4. BelliWelli 

If I could tell younger me that to improve my gut health, I just needed to eat a brownie, she’d laugh in my face. But here and now in 2022, BelliWelli is making dreams come true by loading probiotics in a brownie instead of a pill. These gut-friendly snacks are “made by and for people with IBS,” and come in a range of flavors, like Fudge Brownie and Peaches & Creme.

The Runway MUST BUY: The BelliWelli Taster Box is a MUST when you can’t decide which flavor to choose. (because who says no to more brownies?) 


5. Care/Of 

Ever try something a friend SWORE BY, but it missed the mark with you? Just like our tastes and preferences may differ from friend to friend, so do the needs of our bodies. Everyone is built differently, so vitamins that work for your friends might not work for you. Care/Of takes care-of that problem by offering customized vitamin packs specific to you and your health. After a short but detailed quiz, Care/Of packs somewhere between 2-14 vitamins tailored to your needs and health goals. Customized wellness really is that easy.


6. Athletic Greens 

Skip the struggle to swallow large pills by drinking your vitamins with Athletic Greens. This subscription-based service offers one-time purchase and subscription options. All you need to get 75 vitamins, minerals, probiotics, and more is one scoop of their AG1 in 8oz of water!

Athletic Greens

7. Ritual 

Unfortunately, there isn’t a one-vitamin-fix-all, at least not yet anyway. Fortunately, Ritual provides a large enough selection of vitamins, blends, and support so all aspects of your health are covered. Most impressive, Ritual boasts a traceable ingredient list, all of which are non-GMO, third-party tested, vegan, and contain no artificial colorants.

Ritual Vitamins

8. Beli 

Beli offers vitamins for the modern couple looking to expand their family. With so many ways to ensure healthy conception, pregnancy, and prenatal care, Beli makes reproductive health simple. They offer fertility vitamins for both men and women, as well as vitamins for pregnancy, specific trimesters, labor and delivery, and postpartum support.


9. Rae Wellness

Rae Wellness is a women-founded brand with unisex vitamins and supplements designed to complement each other, no matter the combination. Their affordable products are vegan, Non-GMO, and gluten-free, and contain no artificial preservatives, no harmful fillers, and absolutely no colorants!

The Runway Insider: While some vitamin blends leave you with an unsavory aftertaste, Rae Wellness uses Mint to aid in Digestion, and to keep you feeling fresh.

Rae Wellness

10. Seed 

You’ve probably heard of prebiotics and you’ve probably heard of probiotics, combine the two, you get synbiotics, aka “mixture of probiotics and prebiotics that beneficially affects the host by improving the survival and activity of beneficial microorganisms in the gut.” Seed takes away the headache with a simple formula of synbiotics for adults (18+) as well as pediatric synbiotics for kids and teens (ages 3-17).